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UID:69e24db86086f
SUMMARY:Communications CoP: Essentials of Online Content Strategy
DESCRIPTION:This is a NCPMI Communication &amp\; Public Speaking CoP- NCPL 
 Toastmasters Club Meeting. The Meeting includes prepared speeches\, table 
 topics\, networking\, evaluations\, jokes and multiple meeting operations 
 roles. 5:30 pm -8:00 pm (5.30-6.00 Registration\, Snack &amp\; Pre-meeting
  Networking)
 Cisco Campus - Building 3\, First Floor\, The Vault Confere
 nce Room
 Abstract
 Success communicating online requires an understandi
 ng of how content must be specifically designed for the web. Essentials of
  of Online Content Strategy shares fundamental principles of writing for a
 nd presenting content on the web. It is presented by professional web cont
 ent strategist and active Toastmaster member. Data on how users consume on
 line content is discussed. Through a case-based approach\, design options 
 are explored. We conclude by reviewing methods of measuring success and ma
 king insight-based improvements..
 Learning Objectives
 
 
 Understand
  how online users consume content
 
 
 Know the fundamental shapes of c
 ontent and their typical applications
 
 
 Understand how the shape of 
 content can be as important as the message
 
 
 Know ways to measure su
 ccess and make insight-based improvements
 
 
LOCATION:7025 Kit Creek Rd\, Morrisville\, NC 27560\, USA
DTSTART:20190528T213000Z
DTEND:20190529T000000Z
DTSTAMP:20260417T151152Z
ORGANIZER;CN=PMI North Carolina Chapter:MAILTO:bounce@ncpmi.org
GEO:35.854621;-78.872049
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=7025 Kit Creek Rd\, Morrisv
 ille\, NC 27560\, USA;X-APPLE-RADIUS=72;X-TITLE=Cisco Campus | Building 3\
 , First Floor\, The Vault Conference Room:35.854621;-78.872049
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